Branding
Borsch & More
Borsch and More is a contemporary food brand inspired by the warmth, color, and tradition of Eastern European cuisine — with borscht at its heart. Our mission is to celebrate the flavors we grew up with, reimagined for today’s kitchens and modern lifestyles.
Year :
2025
Industry :
Food
Client :
Borsch and More
Project Duration :
2 weeks
Problem :
Traditional Eastern European foods are often associated with outdated visuals and heavy, overly rustic branding.
The challenge was to create a brand that feels:
modern but authentic
bold but warm
culturally rooted but globally appealing
And visually unique among food brands dominated by standard typography and predictable color palettes.
Solution :
Creating a Custom Font & Hand-Drawn Signature Elements
To make the brand unmistakably personal and memorable, I created: Custom Font & Hand-Drawn Signature Elements
Inspired by:
Ukrainian folk shapes of ornaments
Bold geometric forms found in traditional embroidery
The custom typeface gives BORCH & More a distinct voice — playful, warm, and full of character.
Visual Identity
Color Palette:
Deep beetroot red
Fresh green (dill)
Warm neutrals for balance
Cream tones for a cozy, home-cooked feel
Typography:
Custom BORCH & More display font
Clean sans-serif for readability
Graphic Style:
Organic shapes
Bold blocks of color
Hand-drawn textures
Home made food photography
Photography of Ukrainian nature
Photography Direction:
Overhead shots
Natural light
Warm, real moments — steam, texture, color
Summary
The final identity is bold, modern, and unmistakably connected to its roots.
The custom font and hand-drawn elements give BORCH & More a distinctive handmade personality that stands out on shelves and digital platforms. The visuals communicate warmth, joy, and authenticity while remaining fresh, clean, and contemporary.
More Projects
Branding
Borsch & More
Borsch and More is a contemporary food brand inspired by the warmth, color, and tradition of Eastern European cuisine — with borscht at its heart. Our mission is to celebrate the flavors we grew up with, reimagined for today’s kitchens and modern lifestyles.
Year :
2025
Industry :
Food
Client :
Borsch and More
Project Duration :
2 weeks
Problem :
Traditional Eastern European foods are often associated with outdated visuals and heavy, overly rustic branding.
The challenge was to create a brand that feels:
modern but authentic
bold but warm
culturally rooted but globally appealing
And visually unique among food brands dominated by standard typography and predictable color palettes.
Solution :
Creating a Custom Font & Hand-Drawn Signature Elements
To make the brand unmistakably personal and memorable, I created: Custom Font & Hand-Drawn Signature Elements
Inspired by:
Ukrainian folk shapes of ornaments
Bold geometric forms found in traditional embroidery
The custom typeface gives BORCH & More a distinct voice — playful, warm, and full of character.
Visual Identity
Color Palette:
Deep beetroot red
Fresh green (dill)
Warm neutrals for balance
Cream tones for a cozy, home-cooked feel
Typography:
Custom BORCH & More display font
Clean sans-serif for readability
Graphic Style:
Organic shapes
Bold blocks of color
Hand-drawn textures
Home made food photography
Photography of Ukrainian nature
Photography Direction:
Overhead shots
Natural light
Warm, real moments — steam, texture, color
Summary
The final identity is bold, modern, and unmistakably connected to its roots.
The custom font and hand-drawn elements give BORCH & More a distinctive handmade personality that stands out on shelves and digital platforms. The visuals communicate warmth, joy, and authenticity while remaining fresh, clean, and contemporary.